Celebrate the New Year with Sharp Seating. As the Official Grandstand Seating and Ticket Company for the Tournament of Roses, Sharp Seating has been providing grandstand seating for the Rose Parade presented by Honda for over 85 years. We are a family owned and operated business whose number one priority is customer service. All tickets are sold at face value – we are not a ticket broker. All of us at Sharp Seating want you to have an exciting and positive experience that will be remembered always.

THE 2027 ROSE PARADE WILL BE HELD FRIDAY, JANUARY 1, 2027 AT 8AM.